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Hear the latest news, interviews and analysis from the business supplies industry hosted by OPI, the leading media organisation for the international office products sector.
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Friday Apr 30, 2021
Friday Apr 30, 2021
In this episode of OPI Talk, OPI News Editor Andy Braithwaite catches up with two executives from Staples’ US Retail operations: Amy Lang, SVP Strategy & Insights, and Brian Coupland, SVP Retail Merchandising.
Staples has approximately 1,000 outlets in the US and recently announced it was evolving its brand to Staples Connect, with a tagline of The Working and Learning Store.
Topics discussed in this podcast include: how Staples stores had to evolve during the COVID-19 pandemic; bringing new and innovative products quickly to market; the changing role of retail; the rebranding to Staples Connect; and the importance of an omnichannel proposition.
Episode produced by Andy Braithwaite
Music by:
Extreme Energy by MusicToday80: https://soundcloud.com/musictoday80/r...
Attribution 3.0 Unported (CC BY 3.0) https://creativecommons.org/licenses/...
Music provided by Free Vibes: https://goo.gl/NkGhTg
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