Messe Frankfurt gearing up for in-person trade shows

With Paperworld set to return as a physical event in January 2022, OPI catches up with Messe Frankfurt’s Julia Uherek.

You don’t need us to tell you that the business products events calendar has been turned on its head by COVID.

One company that has been in the firing line is Messe Frankfurt, organiser of the Paperworld brand of shows around the world. However, after months of Zoom and Teams calls and online events, we are slowly starting to see a return to in-person conferences and shows.

Our guest on this episode of OPI Talk is Julia Uherek, recently appointed as Vice President of Consumer Goods Fairs at Messe Frankfurt. She talks about how Messe Frankfurt has been coping with the impact of the pandemic, some of its digital initiatives and what we can look forward to at the next Paperworld show in Frankfurt at the end of January 2022.

 

Episode produced by Andy Braithwaite
Music by:
Extreme Energy by MusicToday80: https://soundcloud.com/musictoday80/r...
Attribution 3.0 Unported (CC BY 3.0) https://creativecommons.org/licenses/...
Music provided by Free Vibes: https://goo.gl/NkGhTg